Whether you are a private business, government or not-for-profit organization, your brand is your capital. Positive, engaged brands can more effectively lead to organizational success regardless of whether success is defined in terms of financial (e.g. more sales or more donations) or softer (e.g. public support; positive word or mouth) terms.
Since its formation in 2009, Jenkins Research has developed considerable brand research experience. Working closely with brand strategy and advertising partners, work has been conducted with organizations in the health care, professional services, and retail/ restaurant categories.
Are you creating the positive and effective experiences that are essential to future success? Effective organizations are ones who not only produce satisfaction in the basic sense, but go beyond to create a brand experience that is more than a transaction.
In fact, it has become a truism that maintaining existing relationships is easier and possibly even more important than forging new ones. At Jenkins Research we understand customer and stakeholder research and build our custom surveys to suit the competive (or non-competitive) landscape in which our client operate. This custom approach ensures that our insights and analysis are directed at our clients' business/ organizational problems while remaining true to client satisfaction principles.
All of our data collection is provided by our trusted partners who are carefully selected based on quality, speed and reliability.
Traditionally, public opinion data collection has been conducted by phone and the phone remains an important tool in the market research toolkit. Over the past several years, however, the Internet has overtaken the phone as the primary data collection vehicle.
At Jenkins Research Inc. we believe that choosing the right mode of data collection is the first, important decision that every client makes and we make a strong effort to ensure that our clients are aware of the strenghts and limitations of each research method before proceeding.