The Story of Jenkins Research Inc.

Jenkins Research was born out of a challenge and an observation about the trends in the industry. Together these led me to leave an excellent job at a major international research house for the opportunity of running a small (often one-person) company. The challenge is to be able to deliver a unique client experience that is focused on actionable insights.

The observation is that the industry is being pulled in two different directions. One the one hand, are the forces that are driving large, multinational research firms to get larger through the acquisition of other, mostly mid-sized, companies. On the other hand, small companies should be able to flourish in the current market.

The reason small companies can flourish is two fold. Firstly, the commodification of data collection and the shift to online data collection has reduced the need for companies to have their own (costly) in-house data collection facilities. Quality is assured through working with reputable data collection partners who conform with industry standards and codes of conduct. Secondly, what defines quality in the market research field, is the advice the client receives from their research provider and small companies can focus their attention on value-added consulting services that are tailored to the needs of their clients.

Our approach to market research is informed by a deep experience and understanding of Canadian public opinion and market behaviour. At Jenkins Research we strive to be unique by adopting a custom, client driven approach to project management and design. We see clients as partners and look to build relationship that extend beyond specific projects.

If you are ready for a different experience, you will not be disappointed.

Richard

Richard Jenkins

Before forming his own company, Dr. Jenkins spent over five years as Vice President, Corporate Director of Public Opinion Research TNS Canadian Facts and served on the Board of Directors (Canada). In this role he was responsible for all public sector (including crown corporations) research conducted in Canada by TNS. Before joining TNS he spent two years at EKOS Research Associates as a Senior Consultant and two years as an Assistant Professor in Political Studies at Queen's University.

Dr. Jenkins holds an Honours and Masters degree in Political Studies from Queen's University and a Doctoral Degree in Political Science from the University of British Columbia. His academic training focused on public opinion (including both methodological and substantive issues), public policy and Canadian politics.