Studies in the Public Domain Conducted by Richard
Jenkins
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Title |
Description |
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Tracking Nutrition Trends
(TNT)
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The Tracking
Nutrition Trends (TNT) survey was launched in 1989 and
there have now been seven waves of the studies. Over
time, the intent of the TNT series has remained the
same: to provide policy makers, health professionals,
academics and the food industry with insight into
Canadians’ perspectives on the importance of nutrition
and their self-reported knowledge and behaviour.Richard
was the primary researcher on TNT V, VII, and VII, and
Jenkins Research Inc. was charged with writing the
Tracking Nutrition Trends: A Twenty Year History
(release date, October 30, 2009).
The reports are
available at http://www.ccfn.ca/events/agm.asp |
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It is Always the Economy!
(2009)
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It
was a common occurrence throughout much of the several
decades to observe that health care is the most
important policy priority for Canadians. The environment
briefly surpassed health care in the lead up to the
current recession but this paper argues that expressions
of policy priority that are non-economic are more a
function of fundamental values than explicit direction
to government. For a copy please email
info@jenkinsresearch.ca.
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The
Implications of Marketing Trends (2008) |
Advertising
plays and important role in the Canadian economy. The
objectives of this report, which was prepared for Canada
Post, is to identify the implications for marketers of
recent projections for advertising expenditures, sales
impact, employment impact, and return on marketing
investment. Get document. |
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A Lack of Commitment: the
Key to Voter Turnout (2005)
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Not
since Confederation has turnout in a Canadian federal
election been so low as it was in 2004. This paper
examines the decision to vote -- or not -- through a
unique lens called Conversion Model. The underlying
results show a disengaged, uncommitted electorate. The
lack of a large group of committed Canadians, combined
with the large pool with a low commitment (non-voters)
is the key to understanding how turnout could have
dropped so significantly, so fast. Get document.
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